One of the most important aspects of the Ole Miss athletics program is the Ole Miss Athletics Foundation; an agency created to provide supplementary income for use by the Department of Intercollegiate Athletics. Formerly known as the UMAA Foundation and Loyalty Foundation, it has existed as a revenue generator for the athletics department since July 1, 1969.

Through this medium, alumni and friends of Ole Miss Athletics can contribute to the department to aid in financing the high costs of educating student-athletes and improving facilities. Membership is open to all interested persons, and all donations are tax deductible. Without this support, it would be impossible to run a first-class athletics program which has become an integral part of the University.