About Us

The Ole Miss Athletics Foundation is the fundraising arm of Ole Miss Athletics, currently comprised of over 16,000 members.

The mission of the Ole Miss Athletics Foundation is to aid the Department of Intercollegiate Athletics at The University of Mississippi and nearly 400 student-athletes that compete for the Rebels.

Members support the Ole Miss Athletics Foundation through the following ways:

  • Annual Membership
  • Priority Seating Funds
  • Philanthropic Giving
  • Forward Together Campaign
  • Sport Specific Giving
  • Other Facility Initiatives

The Ole Miss Athletics Foundation generates over $35 million annually, setting consecutive fundraising records each year over the past 5 years.

History of the Ole Miss Athletics Foundation

One of the most important aspects of the Ole Miss athletics program is the Ole Miss Athletics Foundation; an agency created to provide supplementary income for use by the Department of Intercollegiate Athletics. Formerly known as the UMAA Foundation and Loyalty Foundation, it has existed as a revenue generator for the athletics department since July 1, 1969.

Through this medium, alumni and friends of Ole Miss Athletics can contribute to the department to aid in financing the high costs of educating student-athletes and improving facilities. Membership is open to all interested persons, and all donations are tax deductible.

Without this support, it would be impossible to run a first-class athletics program which has become an integral part of the University.

Tax Information

The recently passed Tax Cuts and Jobs Act may affect part of your donations for the 2018-19 year. Previously, Internal Revenue Code section 170(1) allowed for an 80% charitable deduction for donations given resulting in a right to purchase seating in athletic venues. The new tax bill has eliminated this charitable deduction. This bill has passed, and the change will be effective January 1, 2018. Donations made for seating by December 31, 2017 will follow the currently effective tax law in place and receive charitable contribution credit for tax deduction purposes. Although the allowance for deductibility will change in 2018, the priority seating programs in our venues and the per-seat donation amounts will remain consistent for the 2018-2019 sports year.

Donations to the Annual Fund above and beyond the priority seating amounts will continue to be treated as 90% charitable, as these are not tied to your seating purchases.

Other gifts may be up to 100% tax deductible.

Please consult your tax advisor for determining your proper charitable deduction.